EMC Hires Another Top-Level Exec

On the heels of recruiting former Intel thought leader Pat Gelsinger to its inner sanctum of executive leadership, EMC on March 15 said that it has hired former Oracle, Veritas and Symantec veteran Jeremy Burton as executive vice president and chief marketing officer.

Burton will be responsible for the global structure, strategy, and execution of all aspects of EMC’s marketing efforts. He will report to Chairman and Chief Executive Officer Joe Tucci.

Strangely, Burton is the first EMC executive to hold the title of chief marketing officer.

Burton, 42, comes from Serena Software [um, who?], where he was president and CEO. Previously, as group president of Symantec’s Security and Data Management Business Unit, Burton was responsible for the company’s $2 billion enterprise security product line.

Prior to that role, he served as Executive Vice President of the Data Management Group at Veritas, responsible for the company’s backup and archiving products and also served as chief marketing officer. Earlier, Burton spent nearly a decade at Oracle.

Burton takes over the responsibility of global marketing from B.J. Jenkins, a 12-year EMC veteran, who is now part of the EMC senior management team within the Backup and Recovery Systems Division. Jenkins’ new job title is SVP and Chief of Staff of EMC’s Backup and Recovery Systems Division, reporting to former Data Domain CEO Frank Slootman.