AWS Innovation Means Cloud Domination

Amazon Web Services (AWS) says its continued innovation is what keeps the AWS cloud growing and leading the pack of cloud service providers.

NEW YORK €“ Amazon Web Services kicked off its cloud computing service in 2006 and has since taken a commanding lead in the infrastructure as a service (IaaS) space by adding more and more services and amassing a number of customers. What's more, AWS has no intention of slowing down as the cloud is poised to take over the world.

At the AWS Summit 2012 NYC here, Adam Selipsky, vice president of sales, marketing and support at AWS, gave a brief history of AWS€™ innovations over the last six years, highlighting some of the more recent ones, including the AWS Marketplace, which AWS announced on April 19.

€œWe€™ve launched a lot in the past six years, but when we look forward at what we have to do next, it€™s blatantly obvious how much work we have ahead of us,€ Selipsky said. €œBut we have no intention of slowing down.€

Selipsky added that it is AWS€™ belief that €œover time, the cloud will replace company-owned data centers. Not overnight €¦€ He said he could not say whether it would take 5, 10 or even 20 years, but €œit will happen over time.€

Selipsky followed up on CTO Werner Vogel€™s lead in highlighting AWS€™ driving principles, which include putting security and operational efficiency first, being customer focused€”or €œcustomer-obsessed,€ and driving down internal costs and then passing savings onto customers. However, Selipsky added innovation as a fourth principle and displayed a slide showing the innovations the company has had since it launched, including 84 innovations last year and 28 thus far in 2012.

Meanwhile, for his part, Vogels spoke of how AWS has been able to help enterprise customers transform their businesses, and thus the company€™s enterprise business has picked up significantly.

€œWe€™re trying to break through the traditional models of enterprise software vendors,€ Vogels said. €œEnterprises have been held hostage by long-term software contracts,€ he said. However, with AWS€™ pay-as-you-go policy, customers are not constrained by contractual lock-in. €œYou should be able to walk away,€ he said.