Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cloud
    • IT Management

    Facebook, Twitter Use Big in Enterprise Travel Management

    By
    Clint Boulton
    -
    July 23, 2010
    Share
    Facebook
    Twitter
    Linkedin

      Half of travel management professionals surveyed are using social media tools such as Facebook and Twitter to keep in touch with their corporate travelers.

      New research by American Express Business Travel also found that 44 percent of corporate travel professionals are also using social media to monitor and share the latest travel industry information with colleagues.

      Some 43 percent of respondents told AMEX they use social networking tools to communicate best practices and reduce business travel costs.

      On a sliding scale:

      • 42 percent of participants use social networking to look for vendors and services from travelers.
      • 34 percent look for travel patterns that could lend to better vendor rates and services.
      • 27 percent look to gain visibility into business functions and departments.
      • 26 percent use social media to encourage travelers to network.
      • 18 percent of the respondents network with other travel manager/procurement officer peers

      AMEX’ findings shouldn’t be a shock to anyone following the rise of Facebook and Twitter among business users.

      Once considered a threat to corporate security — and still is in some financial services firms — Facebook has become an acceptable form of communication among not only colleagues, but among brands angling to promote themselves.

      Corporate promotion is especially high on Twitter, where Dell, Disney, Pepsi and several other leading brands hawk their products.

      Interestingly, while concerns about corporate privacy and data security created barriers to adoption for social networking among some enterpries in the last few years, AMEX found the most significant barrier to adoption of “social media as an organization has been the lack of direct benefits realization.”

      Twenty percent of respondents said they found the business case for social media tools and usage within travel management programs unclear.

      However, only five percent of respondents said they have had no barriers or challenges to adopt social media tools as an organization.

      Perhaps the most interesting line of questioning AMEX deigned to put in front of travel management professionals was what they would build if they could customize their social networking experience.

      Sixty-one percent said they wanted the ability to accommodate business travel management processes. Some 39 percent said they preferred the ability to push out notifications and alerts.

      Thirty-five percent said they wanted to monitor the entire social media sharing process, while 29 percent said they wanted some reporting ability to track Website abuse, comments and security issues.

      The proliferation of social media tools and users is a big reason why AMEX created its BusinessTravelConneXion social network.

      This platform is a forum where some 8,500 travel management specialists to share ideas, connect with other members, and leverage webcasts, videos and blogs to communicate.

      Community members include travel buyers, suppliers, technology providers, industry experts and influencers.

      Clint Boulton

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×