No, it’s not that sandwich spread, but IBM hopes Vegemite will one day stick in Lotus as an application that lets users mash up data on multiple Web sites by pointing and clicking to move data from a Web page to a type of spreadsheet. Sounds a little like Blist, no?
InSight is a Web tool that lets users attach microtags and tags anywhere in a video timeline so that users can pinpoint parts of the video that are relevant to them. Others can come in and add metadata to the tags, enhancing collaboration. It could be useful for business managers picking over training videos.
8The Business Mashup Platform
As the name implies, this platform lets business users mash up Web services or create applications that let people communicate via e-mail. This platform serves as the foundation piece for IBM’s LotusLive Engage, a social networking and collaboration platform IBM will roll out to partners later in 2009.
11Mobile Augmented Reality for Retail
This application runs on a mobile phone to let users see social context for, and specific information on, consumer products. Users aim the phone camera at a product’s two-dimensional bar code to learn more about that item.