SAN FRANCISCO—Oracle plans to integrate "Enterprise 2.0" features into its Fusion Middleware as a way to further differentiate this software platform from its competitors products.
Oracles move to deliver Enterprise 2.0 functionality in Fusion was disclosed by Thomas Kurian, Oracle senior vice president, in his keynote at the second day of Oracle OpenWorld conference here.
The Enterprise 2.0 initiative was the most significant new development Kurian disclosed as he drilled down in exhaustive detail on the myriad new capabilities Oracle is building into Fusion Middleware 11g.
"Oracles Enterprise 2.0 vision is to bring capabilities users are familiar with—wikis, blogs, RSS, discussion forums, social networks—to enterprise applications using a standards-based programming model that allows you to mix and match services with information systems," said Kurian during Tuesdays address.
"The first step you need is Oracle Universal Content Manager Server to store and manage documents of different kinds – structured and unstructured—to be able to partition data on large devices and on specialized devices."
Kurian pointed out some new capabilities in the Content Manager Server, including the ability to cleanse and filter documents so that users end up with well-structured, clean documents.
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There is also functionality that builds full text search on documents so that search engines can search and find documents. Another feature lets users convert "legacy documents" to PDF, HTML, XML and other document types.
Mainly, though, its the new capabilities in Oracles WebCenter Suite that could set Oracle apart from its competitors—SAP, IBM, BEA and Microsoft—which are also racing to "Web 2.0" enable applications via their respective middleware platforms.
This is because Oracle, through its 41 acquisitions in 45 months, has accumulated a lot of applications and software technology in its portfolio. Kurian explained that using WebCenter Oracle business users can create documents, lay them out on the Web, edit documents, and publish them to Oracles repository.
"When you publish to the repository you can allocate docs so they can be seen in RSS, or add meta data about documents for tags, so they are easy to be found by search," he said. "You can extend the presentation environment with mash-ups that integrate to existing apps—Oracle E-Business Suite, PeopleSoft, Siebel—into the environment. And you can share environments."
While Enterprise 2.0—the ability for employees and others to collaborate through blogs, wikis, RSS feeds, and other Web-based technologies—isnt as important as, say, the ability to integrate processes or develop composite applications, its emerging as an area companies are moving in, if nothing else because employees are moving ahead with so-called Enterprise 2.0 technology whether or not there is an infrastructure in place.