Beyond Google: Cultivating Workplace Innovation

You don't have to be Google to nurture a workplace culture that fosters high levels of creativity and innovation.

ORLANDO, Fla.—Google is often showcased as the poster child for workplace creativity and innovation, in no small part because early on—in their pre-IPO statement of intention, no less—the company declared that, "Google is not a conventional company. We do not intend to become one."

Yet most conventional companies will never be a Google. Few have the deep pockets to subsidize perks like free gourmet meals, on-site dry cleaning and haircuts. But not all parts of an innovative work culture are a result of staggering fiscal returns; the larger themes can be adopted by any organization looking to boost employee innovation and morale.

Takeaways from Googles model that could be applied to any enterprise include a culture of trust, creativity in the recruitment process and a regard for the creative process so strong that every employee is expected to allocate 30 percent of their time to innovation.

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