110 Ways Analytics Can Track the Success of Your Mobile App
2Harvest App Store Views
There are tools on the market that claim to be able to tell you how many people have visited your App Store or Google Play page. Google offers ways for developers to track Google Play’s acquisition funnel, and now Apple has released App Analytics to do the same. Using App Analytics (found in iTunesConnect), developers can now track App Store views, units downloaded, units installed, active devices and active sessions.
3Know From Where Your Users Come
4Know Usage and Engagement
Using analytics inside your app, you can now track when people use your app, how frequently your app is in use, how long the average person uses your app, and if they’re still using your app 10 days or 30 days later. These metrics have all been available since the birth of the Web, but are now being offered for apps at various levels, including free options from the app stores themselves.
5Use Real-Time Reporting
A common feature for Websites is to be able to see how many active users there are on the site—in real time—and what those users are doing. This is now available to all developers. Wondering if users are still using your app after downloading it, or what they’re using inside of your app? All of this information is now available.
6Deploy Real-Time, In-App Visualization of User’s Behavior
7Understand Activity by Platform, OS Version and Carrier
You can track which iOS or Android version, and which platform—and on which carrier—your user has been consuming your application. That coupled with active device information will show you exactly who your market is—and where your trouble points are—since you can also view device data and correlate that with App Health (see Slide 8).
8Learn Activity by Location and Time
9Be Aware of App Health
App stores themselves will report on crashes and let you view associated crashes, but there are more ways to measure the health of your app. For example, you need to understand app operational experience, such as identifying metrics to quantify performance issues (latency/response times), crash and non-fatal errors versus operating environment. Companies used to focus on simply monitoring their server’s performance, but they can now track response times related to processing an e-commerce transaction. They can do all of this by monitoring the app’s performance.
10Utilize Event Management
A number of tools will allow you to set the start and end points of an app-focused transaction. This will allow you to see how well your app is performing. Did the user get from point A to point B? Was there a timeout along the way? You can even drill down to see what failures may have occurred and associate a customized cost to the transaction. Some apps will even watch for repeat behaviors and automatically create events to watch and measure.
11Track Behavior Across Multiple Apps
If you use a service that is embedded in a number of other apps, you can learn even more about your user. These include things such as behavior or other key demographics—even personal information, if allowed.