2Ericsson Mobility Report: Mobile Subscribers Q3
China was the fastest-growing region, accounting for 30 million new mobile subscriptions, or about 25 percent of total new subscriptions. The whole of Africa contributed another 25 million; the Asia-Pacific region, minus China and India, contributed 24 million; and India alone added 10 million new mobile subscriptions during the quarter.
4Mobile Broadband Subscriptions
5The Growth of LTE Subscriptions
6LTE in North America
7Data Traffic Growth
North America and Western Europe account for a greater percentage of traffic than their subscription numbers would suggest. The reason: High-speed networks and data-rich devices encourage new habits, like viewing streaming video. Mobile video currently accounts for 35 percent of mobile traffic and is expected to grow to 50 percent by 2019.
9User Behaviors, Use Drivers
11Peak Speeds Vary by City
Ericsson studied a number of cities and found a “large difference” between the 10 percent (peak) and 90 percent probability downlink speeds. Users receiving 90 percent probability speeds are likely to be dissatisfied with service. “By monitoring cell-edge performance, operators are able to see which areas need attention to improve and maintain the user experience quality,” said the report—no easy task (though an ongoing one) as apps, networks and devices all develop at the same time.