2Making the Case for Windows Universal Apps
Echoing themes from last year’s Build conference, Kevin Gallo, director of Microsoft’s developer ecosystem at MWC, clued Windows app developers into what Universal Apps means for them. The term refers to “apps that feel consistent and familiar to the customer on all devices, while also [being] contextually appropriate to each device’s input model and screen size,” he wrote in a related blog post.
3Office Universal Apps
4Budget Lumia 640
5Phablet-Sized Lumia 640 XL
Taking a page from Apple’s iPhone 6 Plus playbook, Microsoft’s Lumia 640 XL is a phablet-sized Lumia 640 device with at 5.7-inch screen, a 13-megapixel rear shooter and a larger battery for a little over $200.
6Universal Foldable Keyboard
7Taking Aim at SMB Mobile Productivity With AT&T
AT&T’s cloud-based Mobile Office Suite integrates Microsoft’s VOIP-based Lync communications services for one-click calling and bundles Office Online (Exchange, Word, Excel, PowerPoint, Outlook and OneDrive), complete with technical support and deployment services.
8Getting the Word Out in Europe
Microsoft has signed on with Deutsche Telekom (T-Mobile’s parent company) as a strategic partner. Microsoft hope that move will heighten the profiles of Lumia smartphones, Office 365 and the company’s cloud services slate, including OneDrive, in 12 countries. Spanish telecommunications company Telefonica is adding Cortana support to its Windows Phone 8.1 Movistar TV Go app.
9Gathering Support in Emerging Markets
XOLO, Cherry Mobile and K-Touch may not mean much to American consumers, but Microsoft is banking on them to popularize Windows Phone in India, the Philippines and China, respectively. Acer, meanwhile, is readying the release of the Liquid M220, its first Windows 8.1 Phone, in the Europe, the Middle East and Africa (EMEA) region.
10The Award-Winning Surface Pro 3
It’s hardly new, but Microsoft’s laptop-replacing Surface Pro 3 tablet walked away with a major Global Mobile Award from the GSMA at MWC for Best Mobile Tablet.