Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile

    Surface, Windows 8 Debut as Big-Stakes Product Launches for Microsoft

    By
    Wayne Rash
    -
    October 26, 2012
    Share
    Facebook
    Twitter
    Linkedin

      Considering how much Microsoft has riding on the successful introduction of Windows 8 and the Surface Tablet, the launch event on Oct. 25 was almost laid back.

      Various Microsoft executives came out to talk about the new products, explained their use and conducted extensive show-and-tell sessions. In the process, they demonstrated how Windows 8 works on legacy and new computers as well as how it performs on tablets.

      What wasn’t obvious from the surprisingly calm atmosphere at the launch event was that Microsoft is essentially betting the company on the success of the many forms of Windows 8. While a failure of Windows 8 probably wouldn’t cause Microsoft to close its doors, it would have a catastrophic impact on the company’s future profitability and growth. But there was none of the frenetic energy of, say, the typical Apple launch.

      This isn’t to suggest there weren’t plenty of superlatives flying around. “These are the best PCs ever made,” was said several times. Some of the other comments heard from Microsoft executives were that the Surface kickstand has the feel of opening and closing the door of a high-end car. The Surface as a moment of inertia that’s low enough that it feels much lighter than its pound and a half. The magnesium case feels and looks like a fine watch.

      A lot of emphasis was placed on the quality of the Surface’s construction. Apparently it can be dropped from great heights without damage. One Microsoft engineer glued skateboard wheels on the tablet and went skateboarding with it. That’s something you can’t do with an iPad. Actually, you can’t drop an iPad from any significant height either—I know—I’ve got kids with iPads.

      But mostly the Surface introduction was about Windows 8. You could see that the Windows 8 interface was clearly intended for a touch-screen device. Touch the screen with one thumb and a row of what Microsoft is calling “charms” shows up. Then you can invoke a search or run the Control Panel. Touch the other side with your thumb and you can scroll through the installed apps on the device.

      Microsoft also went to great lengths to show something else the Surface can do that the iPad can’t really pull off. You can split the screen and have two apps running. Windows continues to be fully multitasking. This is more than just playing music while you type. This is two apps operating normally, side by side. Other apps can operate in the background or within tiles. You can, if you wish, open several and then try to find your way through all of the Windows.

      Surface, Windows 8 Debut as Big Stakes Product Launches for Microsoft

      As you already know by now, Windows 8 starts up by running a tiled interface. It doesn’t look anything at all like the familiar desktop. Instead your apps are on tiles and you can scroll the windows to find them. But the old Windows 7 desktop is still there.

      All you have to do is click on the “Desktop” tile, and it pops into existence. This is handy because Windows 8 runs Windows 7 applications as well as those meant for Windows 8. You can launch either type of app from either interface, but some users might find it easier to relate to the original desktop.

      But the new tiled interface is very attractive. As I write this, I have three machines running Windows 8 in the final update of the Release Preview. One copy is running on a machine I bought in August for exactly this purpose. Tomorrow I’ll take advantage of the upgrade coupon and get the released version of Windows 8 for about $15. I’m looking forward to it.

      The fact is that as I use Windows 8, I find myself using the tiled interface more and more—and the desktop less and less. It’s clear that a mouse and keyboard aren’t the ideal choice for Windows 8, but they work well enough. In addition, I’ve added a Logitech Wireless Touchpad which makes using Windows 8 almost seamless.

      Of course, where Windows 8 really shines is when you can touch the screen. Right now, touchscreen monitors are pretty rare in most offices, but they don’t have to be. A quick check of Amazon.com shows that there is a wide selection for rational prices (meaning not much different than non-touch monitors). The tiled interface on Windows 8 really shines in the touch environment and with applications written for touch.

      Unfortunately, most Windows 7 applications aren’t intended for touchscreens, so you’ll need some kind of pointer that works for them. But when you can move to a touch environment, Windows 8 will feel completely natural, perhaps more natural than the icon-based interface from Apple.

      Ultimately, though, a tablet is where Windows 8 really needs to be used and there are plenty of those. Microsoft’s Surface is just one of about a dozen Windows 8 tablets that were shown at the launch. Some of those run Windows 8 Pro and some run RT, but both work the same way if you’re a user. The way they work is highly intuitive once you realize just how easy to use the new Windows 8 really is.

      Wayne Rash
      https://www.eweek.com/author/wayne-rash/
      Wayne Rash is a freelance writer and editor with a 35-year history covering technology. He’s a frequent speaker on business, technology issues and enterprise computing. He is the author of five books, including his most recent, "Politics on the Nets." Rash is a former Executive Editor of eWEEK and a former analyst in the eWEEK Test Center. He was also an analyst in the InfoWorld Test Center and editor of InternetWeek. He's a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×