Call System Jumps into VOIP

Case study: Nuasis' NuContact Center made it easy for Tuition Management Systems to jump into an IP-based call center system and not look back.

In a perfect world, Dave Pelkey, chief operating officer at Tuition Management Systems, would have waited one more year before taking the leap to a pure IP contact center. But Pelkey didnt have the luxury of time.

By early 2003, it had become clear that TMS existing PBX system wouldnt support the companys growth much longer. Not interested in half-measures, Pelkey quickly investigated his options, then partnered with Nuasis—TMS prime solution provider—and eventually launched a robust contact center. He hasnt looked back since.

"Today, our contact center is our competitive advantage," said Pelkey. "Our customers get a consistent level of service across multiple communication channels."

In business since 1985, TMS manages tuition payment plans for educational institutions.

In May 2004, Nuasis rolled out at TMS headquarters in Warwick, R.I., its IP-based NuContact Center, which supports phone, e-mail, Web chat and deferred response capabilities, as well as IVR (Interactive Voice Response) for self-service. The system replaces a Nortel ACD (Automatic Call Distributor) solution that had been in place for about eight years.

TMS decision makers readily agree that the successful implementation of their IP contact center has everything to do with Nuasis, their prime solution provider, and Nuasis channel partner VoiceGenie Technologies, a provider of VoiceXML platforms.

/zimages/1/28571.gifIn addition to VoiceXML 3.0, the W3C is working on other specs that should make it easier for developers to build more reliable speech platforms. Click here to read more.

"Nuasis has given me access to the people I need to work with to make the solution work in our environment, including VoiceGenie," said Pelkey.

The channel partnership between Nuasis and VoiceGenie, with their similar philosophies on standards and open systems, was a perfect fit. Nuasis wanted NuContact Center to be a more complete solution with the addition of speech recognition, and VoiceGenie, a vendor of VoiceXML point solutions.

"The partnership allows both companies to enhance our respective offerings," said Joe McFadden, vice president of marketing at Nuasis, based in Mountain View, Calif.

For a company such as TMS, the call center sits at the core of TMS business. According to Pelkey, its the key channel for communication and delivering services to customers. At the same time, call center operating costs take a direct hit on TMS bottom line. So it comes as no surprise that a growing company such as TMS has a keen interest in optimizing its call center infrastructure.

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As an application on the data network, NuContact Center provides ease of integration, according to McFadden. "Basically," he said, "we eliminate the complexity of deploying CTI [computer-telephony integration] middleware, which can cost a lot of money and time."

Ease of integration is the foundation of products such as NuContact Center. "How seamlessly you can integrate applications will determine the level of customer satisfaction," Pelkey said.

According to McFadden, the call center is shaping up as a leading application for VOIP (voice over IP). "I often talk to IT managers, and, for them, VOIP is about the benefits, such as the ability to create a single pool of agents and simplified CRM [customer relationship management] integration," McFadden said.

Frank Tersigni, vice president of marketing and business development at Toronto-based VoiceGenie, agreed. "Standards-based VOIP allows the call center to participate in the IT infrastructure in a more compelling way," Tersigni said.

Back in 2003 at the Call Center World show in Las Vegas, TMS officials met with representatives from Cisco Systems, Nortel and a young company, Nuasis. One technology option proposed to Pelkey was a hybrid IP solution that would have allowed TMS to establish a road map to a pure IP contact center while preserving its existing technology investments.

Next Page: The price was right.