Vendors Swayed by Smaller Customers' Needs

Don?ö?ç?ût be surprised to see better customer service from vendors when it comes to satisfying the needs of midmarket companies.

Vendors spend a lot of time trying to figure out how to best approach IT organizations that work for midmarket companies, which the industry typically defines as companies with between 100 and 1,000 employees.

As of late, these types of companies have become a major focus of the IT vendor community because collectively these types of companies now spend more on IT than companies that have over 1,000 employees. That reflects both the sheer volume of midmarket companies and the changing economic climate, which seems to have a more adverse impact on larger companies than smaller ones.

In fact, a study by AMI-Partners estimates that there are about 700,000 medium-sized companies in the world, with spending on IT products and services expected to grow about 7.4 percent annually.

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