Pinterest Boards Get an AI Makeover to Become Your Personal Shopping Assistant

Your Pinterest boards are about to do more than just hold your dream outfits and recipe ideas. They’re getting a mind of their own. 

The visual discovery platform, long a digital haven for saving ideas, announced this week that it’s rolling out AI-powered features that turn your saved Pins into a personal stylist, shopping buddy, and inspiration engine all in one.

The company says users will begin to see redesigned boards featuring new tabs and AI-driven tools in the coming months. The updates aim to make browsing, styling, and shopping on Pinterest more intuitive and personalized.

The new layout introduces three key tabs:

• Make it yours, which recommends fashion and home decor products based on saved Pins.
• More ideas, offering related content from other categories such as beauty, art, and recipes.
• All saves, where users can easily find everything they’ve pinned before.

“Boards are central to what makes Pinterest an inspirational experience for our users, so we’re investing in making them even better,” Vicky Gkiza, Pinterest’s vice president of Product Management, said in a statement. “Today’s updates make boards into a personal shopping assistant, powered by AI, to help users move from admiring their dream styles or spaces to actively achieving them.”

From inspiration to action with AI

The highlight of the rollout is “Styled for you,” an AI-powered collage feature that lets users create full outfits from their saved fashion Pins. By tapping on an item, users can swipe through AI-recommended combinations, mixing and matching apparel and accessories tailored to their taste. Pinterest is currently experimenting with this feature in the US and Canada.

The company is also testing “Boards made for you,” which automatically curates personalized boards by blending editorial picks with AI recommendations. These custom boards, featuring trending styles and weekly outfit inspiration, will appear directly in users’ home feeds and inboxes. Pinterest said the feature “will start rolling out in the next few months in the US and Canada,” with a global rollout expected later.

This rollout marks another step in Pinterest’s shift toward becoming what CEO Bill Ready described as an “AI-enabled shopping assistant” during the company’s second-quarter earnings call.

Pinterest has already been using AI to power visual search and product recommendations, and this latest update deepens that integration. The company says these tools will help users go beyond saving ideas, enabling them to act on them through personalized discovery and shopping.

FitBit is also finding innovative ways to leverage AI, as the company just rolled out its Gemini-powered health coach for Premium users.