SAAS: Channel Friend or Foe?

Written By
Sara Driscoll
Sara Driscoll
Published: Oct 24, 2007
Updated: Feb 2, 2021
1 minute read
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The software-as-a-service model is likely to be tough terrain for solution providers to navigate, according to Gartner.

At the market research companys IT ChannelVision event in Palm Springs, Calif., Oct. 20-24, Ben Pring, research vice president of IT services, said, “The underlying principals of what is going on in the software market are not favorable for the channel.”

The model is about making things simple, losing the management pain and headaches that technology can bring, he said.

“It is in this pain that suppliers make their money. The dysfunction of technology is a channel opportunity,” he added.

While he admitted that SAAS does not solve all technology problems, he said it is likely to dilute some of the channel opportunity in the software market.

“It is a tricky issue for solution providers; there is no easy answer,” he said. “Vendors and the channel are caught in a dilemma. They are all trying to be positive about it, but at the end of the day they would all rather it went away.”

However, he said there are underlying opportunities for the channel in SAAS, too.

/zimages/4/28571.gifRead the full story on The Channel Insider: SAAS: Channel Friend or Foe?

Sara Driscoll

Sara Driscoll has over a decade of experience in journalism, starting at 16 with The Watford Observer. After earning a Journalism degree from Bournemouth University, she worked across major publishing houses, covering industry news, market trends, and in-depth analysis. She progressed rapidly, leading editorial teams and expanding publications across digital platforms, live events, and multimedia. With years spent shaping content strategies and providing expert commentary, she has built a career at the intersection of journalism, business insights, and media innovation.

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