Tech Data a Laggard No More?

The distributor will take a "ready, aim, fire" approach when appropriate, according to its CEO.

Tech Data over the years has played the role of laggard as other large distributors have rushed to adapt to changing market pressures and the evolution of technology.

Its an approach that often has paid off for the worlds second largest IT distributor, but dont think it will remain de rigueur. CEO Bob Dutkowsky said in an interview with The Channel Insider that the company will employ a "ready, aim, fire" approach whenever it deems appropriate.

Such was the case when Tech Data, a $22 billion distributor in Clearwater, Fla., in February entered a joint venture with wireless products wholesaler Brightstar to distribute mobile phones and wireless devices throughout Europe under the name Brightstar Europe Ltd.

Dutkowsky, who took over the company nine months ago, said Tech Data moved swiftly on the Brightstar deal because it was a good opportunity and, "if Brightstar didnt sign up with us, it would sign up with somebody else."

The company isnt abandoning its methodical ways, though, Dutkowsky pointed out. In cases when it makes sense, such as figuring out how to play in managed services, Tech Data will retain its measured, cautious strategy.

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