Dell Taps New Partners for Digital Imaging

CEO Michael Dell told a CES keynote crowd that Kodak, Fuji Xerox and Samsung will team up with his company, apparently for new consumer efforts slated for year-end.

LAS VEGAS—Dell Computer Corp. announced three new technology partners Thursday morning, a tip-off that the company plans to branch out into other consumer directions.

Dell named imaging giant Fuji Xerox, photography maven Kodak and electronics powerhouse Samsung as the new partners.

In a keynote address here at the Consumer Electronics Show, founder and CEO Michael Dell said that every time his company enters a new market, prices decrease because of the additional competition and customers benefit. The shift, which Dell called the "Dell Effect," accelerates the adoption of the technology in question, he said.

Dell declined to disclose which product segments the company would enter as a result of the new partnership, although John Hamlin, senior vice president responsible for Dells consumer business, said that the company will ship digital media adapters and video players before the end of the year.


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