Fiorina Seeks to Rally IT Troops

In her Comdex keynote, Carly Fiorina illustrated how HP technology is fueling everything from race cars to animated films.

LAS VEGAS—In her keynote speech here Monday, Hewlett-Packard Co. Chairman and CEO Carly Fiorina delivered a combination of an extended infomercial for her company and a pep talk for a wounded industry.

"Now is not the easiest time for the IT industry," she told an audience of Fall Comdex attendees. "But we believe challenges lead to solutions. We have confidence that we can invent the future.

"Even though we come back to Las Vegas this year with more on our minds than past years," she said. "I come to this conference more hopeful about our future than I have ever been."

On that note, Fiorina proceeded to launch HPs new "Anthem" ad campaign. The campaign lists examples of companies whose operations improved with the implementation of HP systems, and Fiorina did the same:

A research lab in Pittsburgh is using a Terascale Computing System from HP to simulate molecular activity with six trillion computations per second.

The Formula One IT team uses CAD software on HP systems to design new engines for race cars.

Coors Brewing Co., of Golden, Colo., with the help of HP has created a portal that lets bar owners download various templates for beer promotions.

The animation team at Dreamworks used HP systems to create the movie "Shrek" as well as "Spirit: Stallion of the Cimarron," which is the first all-Linux animated feature film ever.

Disney next year at the Epcot Center in Orlando, Fla., will open a new attraction that lets attendees climb into a capsule that launches them into a simulated space adventure. Called Mission Space, it runs on HP computers.

And across the globe in India, street photographers are using an HP solar-powered camera and printer to create government-mandated photo IDs and print them out on the fly.