Fiorina Touts Adaptive Enterprise Strategy - Page 3

New management software rolled out on Tuesday include HPs Virtual Server Environment, which is designed to virtualize Unix operating environments, and self-healing management software embedded into OpenView, Blackmore said.

Another announcement was the release of a blade server, the ProLiant BL20p, powered by Intels 3.06GHz Xeon processor, which includes a 533MHz front-side bus.

Other key products already are on the market, HP officials said. One of these is the companys Utility Data Center, software that moves workloads and applications across data center resources, and can respond to changes in the workload. HP brought on stage several customers to talk about the need to be able to adapt to changing demands.

"We see our competitive advantage in how we deliver, not necessarily what," said Steve Ellis, executive vice president of Well Fargos wholesale group. "Customers change a lot , they grow and they adapt a lot. … What that means it we have to be big, we have to be reliable and grow with our customers."

For example, three years ago Wells Fargo created an Internet portal. Now more than half of its customers use the portal, Ellis said.

Filippo Passerini, global business services officer for Proctor & Gamble, said his companys ability to adapt is important, given the number of new markets the company has entered and the number of acquisitions it has made. "For us, flexibility is the name of the game. And we need to be very responsive," said Passerini, whose company on Monday completed a $3 billion services deal with HP.

The integration of technology and business is important for companies facing a tight financial environment going forward, Fiorina said. "We dont think the way to solve [business and technology problems] is by throwing more people at it," she said. "We dont think this is a people problem. We think this is the smartest application by smart people of smart technology, smart tools, smart discipline and smart methodologies. "Technology no longer is something that only the geeks in the backroom can understand. The truth is, technology should be and can be understood by the return it delivers to every business person. It has to yield to the demands of business."