An anti-spam group has proposed a new “dot-mail” top level domain that direct mailers and other companies could use it to send their e-mails straight to users in-boxes without fear that they will be quarantined or discarded by software filters that confuse those e-mails with spam. Companies with dot-mail addresses would have to ask e-mail recipients not only for their permission to send them material, but also a confirmation generated by the recipient.
But dot-mail is facing several hurdles that stand between it and reality. One of the steepest is price. Compared to the $6 wholesale rate for a dot-com address, the $2,000 wholesale asking price is a steep one.
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