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    Dell Expands Data Center Push With New Systems, Services

    Written by

    Jeff Burt
    Published October 20, 2015
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      AUSTIN, Texas—Dell officials are launching a broad array of data center resources aimed at helping enterprises running large-scale data centers to more quickly scale their infrastructures to meet the changing demands of an increasingly digital world brought on by such trends as cloud computing and big data.

      Among the offerings announced Oct. 20 on the first day of the Dell World 2015 show here were the initial systems from the company’s Datacenter Scalable Solutions (DSS) business, which was first introduced in August.

      The DSS unit comes more than eight years after Dell launched the Data Center Solution (DCS) business, which makes customized and optimized infrastructure solutions aimed at the dozen or so organizations that comprise the hyperscale computing market, such as Google, Facebook, eBay, Baidu and Alibaba. These cloud-based companies want systems that can rapid-scale and are high performing and highly energy-efficient, and are optimized to run their workloads.

      It’s part of a larger effort to make Dell a premiere enterprise IT solutions and services provider that can compete with the likes of Hewlett-Packard and IBM. The company hopes to accelerate that transformation next year when it is scheduled to close its controversial $67 billion acquisition of EMC.

      With DSS, Dell is targeting the next level down from the top-tier cloud providers, large scale-out companies like telecommunications organizations, hosting companies, oil-and-gas firms and research organizations that have the same needs as the larger players for scalable infrastructure that is optimized to run their applications, but don’t have the same financial or engineering resources.

      Through DSS, these companies can get semi-custom systems that, while not unique, are differentiated from the traditional x86 PowerEdge systems that Dell sells to enterprises. These systems will come with technologies that fit their particular needs, according to Dell officials.

      It’s an attractive market, Jyeh Gan, director of product management and strategy with DCS, told eWEEK in August. The scale-out market is growing three times faster than the traditional x86 server space—at about 14 percent a year—and represents about a $6 billion total addressable market. In 2013, it represented about 17 percent of the overall x86 server market, a number that will grow to 25 percent by 2017, Gan said.

      Among the first of the DSS-branded systems is the DSS 7000, a dense storage server that officials said is built to handle the demands that will come with exascale computing over the next several years. It’s based on the DCS XA90, a massive, dense storage server that came out of the Datacenter Scalable Solutions business a year ago and can hold as much as 720TB in a 4U (7-inch) chassis.

      The DSS can hold the same amount of data in a 4U chassis, and can hold up to 90 3.5-inch drives and two two-socket server nodes, all of which can drive down the dollar-per-gigabyte cost for object and block storage, officials said.

      Dell also is introducing the DSS 1500, 1510 and 2500 1U (1.25-inch) 2U (3.5-inch) servers. The systems, powered by Intel’s Xeon chips, include flexible storage and interconnect capabilities, as well as industry-standard baseboard management controller (BMC) systems management.

      All of the new DSS systems are available now.

      Dell also is launching other new high-end storage offerings, including the Dell Storage Center 9000 storage array controller. The controller is based on Dell’s 13th-generation PowerEdge server platform, and offers a choice of configurations that include all-flash and hybrid-flash storage. According to Dell officials, it delivers 40 percent more IOPS (input/output operations per second) and more than twice the throughputs than previous arrays in the SC product family, and offers more than three petabytes of capacity per array.

      Dell Expands Data Center Push with New Systems, Services

      The SC 6.7 array software includes such enhancements as Live Volume auto-failover for disaster recovery with no downtime and integrated host-side data protection for Oracle, VMware and Microsoft environments. Active data compression capabilities new to the software mean up to 93 percent flash capacity savings, officials said. All this will improve support within the SC Series portfolio for private clouds and mission-critical applications, they said.

      Other new offerings include the latest Data Protection/Rapid Recover software aimed at cloud workloads and which includes features from Dell’s AppAssure application recovery technology. The company also is taking endpoint recovery into account with new software that also offers continuous backup.

      In addition, Dell is rolling out a range of new converged appliances that offer tightly integrated compute, storage and hypervisor technology in a single architecture. Among the latest systems is the XC6320, a highly dense offering that includes four compute nodes in a 2U form factor that support more than 44TB of storage. There also are the XC630-10F and XC6320-6F All-Flash Nodes.

      Hyperconverged solutions continue to generate interest from businesses looking to reduce costs and simplify their data centers. According to numbers from market research firm IDC, the market will grow 60 percent between 2014 and 2019, with $3.9 billion in revenue projected in 2019.

      Dell also is offering the ProDeploy Enterprise Suite of services to help customers more easily deploy their infrastructure solutions, and to give channel partners more services to sell. With such services, organizations can deploy systems 39 percent faster and save up to $2,000 per deployed devices, Dell officials said.

      To help businesses embrace new data center systems, Dell is offering a portfolio of integrated application modernization software.

      Marius Haas, chief commercial officer and president of Dell Commercial Sales and Enterprise Solutions, said in a statement that the new offerings “demonstrate the ability to scale simply and cost-effectively, allowing large-scale customers to reap the benefits of intelligently designed solutions that reduce total cost of IT ownership and shift the prioritization of resources from day-to-day IT management to higher-value services that help achieve business results and support growth.”

      Jeff Burt
      Jeff Burt
      Jeffrey Burt has been with eWEEK since 2000, covering an array of areas that includes servers, networking, PCs, processors, converged infrastructure, unified communications and the Internet of things.

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