Dennis Callaghan

While past efforts to develop software to ensure online privacy have focused on delivering desktop tools for customers, new products from Unica Corp. and IDcide Inc. are focused squarely on companies seeking to improve the management and protection of customer privacy at their sites. Unica, of Lincoln, Mass., last week announced enhancements to its Affinium […]

Analytics software developers Informatica Corp. and Broadbase Software Inc. are looking to make their customers more efficient through new applications that perform even richer business analysis. Informatica last week released Version 4.1 of its Informatica Applications suite, which scours data from all of an organizations front-office and back-office operations. Informatica eMarketplace, a new application in […]

SAS Institute Inc.s acquisition late last month of campaign management software vendor Intrinsic Ltd. was a move to extend SAS CRM software offerings beyond pure analytics. The addition of Intrinsics namesake technology will enable users of SAS customer relationship management offerings to use SAS analytics to design and manage targeted marketing campaigns and then further […]

A web personalization company is taking a new approach to pricing its services that could open opportunities for small and midsize companies. Dynaptics Corp., of San Jose, Calif., this week will announce a performance-based pricing model for its Web personalization software. If successful, the move could spur competitors to similarly lower a prime barrier to […]

Wireless CRM applications are gaining momentum, but slow transfer rates of wireless networks and some applications dependence on old client/server platforms will hold back widespread implementation for now. PeopleSoft Inc. this week will announce availability of its Mobile Sales for WAP software, which gives field sales representatives access to enterprise information over Wireless Application Protocol […]

Already one of the more successful Web software hosts, Salesforce.com Inc. is broadening its customer relationship management applications with customer service and marketing automation modules. The San Francisco company this week will launch customer service applications for call centers and the Web, as well as marketing applications such as lead management and list management. A […]

With web banner ads increasingly dismissed as ineffective, the Internet Advertising Bureau has decided to take action. Its solution: Make the ads bigger. The IAB, a consortium of online companies that sell or are heavily dependent on advertising, last week approved seven new banner advertising sizes, all of which are bigger than the seven existing […]

E-commerce software pioneer Open Market Inc. was one of the first purveyors of order management and storefront server software. But when the Burlington, Mass., company launches its Content Server Enterprise Edition and a new strategy built around content management applications this week, it is, in effect, closing the door on that past and looking to […]

With the wireless Web still more myth than reality, online marketers arent waiting for everyone to have a WAP phone—or for wireless device manufacturers to settle on another standard—to reach the mobile audience. Last week, New York startup PlanetHopper Inc. launched its Digital Deals service, which sends plain-text marketing messages, coupon codes and special offers […]

E.piphany Inc. is adding sales force automation and portal technologies to its line of CRM offerings. The customer relationship management software provider last week said it had entered into a definitive agreement to acquire Moss Software Inc. and had purchased the intellectual property of Radnet Inc. Moss, of Irvine, Calif., is the maker of ActiveSales, […]

With implementation failures pushing as high as 60 percent, CRM suppliers are turning to home-grown services as a way to help customers through the complex and lengthy customer relationship management process. Siebel Systems Inc. next month will launch a business unit called eBusiness Consulting. Separately, Onyx Software Corp. is seeking to differentiate its CRM offerings […]

Products to be demonstrated by WebTrends Corp., Broadbase Software Inc. and Personify Inc. at this weeks DCI Customer Relationship Management Conference in Chicago share a focus on helping online companies get a better understanding of customer behavior. WebTrends will unveil its Data Conduit for Siebel at the show. Targeted for general release next month, Data […]