Jeff Cogswell is the author of Designing Highly Useable Software (http://www.amazon.com/dp/0782143016) among other books and is the owner/operator of CogsMedia Training and Consulting.Currently Jeff is a senior editor with Ziff Davis Enterprise. Prior to joining Ziff, he spent about 15 years as a software engineer, working on Windows and Unix systems, mastering C++, PHP, and ASP.NET development. He has written over a dozen books.