Michelle Maisto

BlackBerry, during Sunday’s Super Bowl, kicked off the second major phase of a three-part marketing campaign designed to rouse enthusiasm for its new BlackBerry 10 operating system and Z10 smartphone, which several carriers in the United States will begin selling in March. The 30-second spot during the third quarter, rumored to have cost as much […]

BlackBerry introduced its long-awaited Z10 and Q10 smartphones and BlackBerry 10 mobile platform Jan. 30. But while news that these products won’t be available in the United States for at least another six weeks sent the company’s stock prices falling, BlackBerry Chief Marketing Officer Frank Boulben has a plan for making the most of those […]

The BlackBerry Z10, the first smartphone to run BlackBerry 10, has been well-reviewed and discussed at length, but not in the usual ways. The talk of specifications that normally follows the launch of an anticipated device—dimensions down to a fraction of a millimeter, the type of coating on the display, how its weight compares with […]

BlackBerry crossed a finish line with the completion of the BlackBerry 10 platform, but in officially introducing it Jan. 30, CEO Thorsten Heins said the company began yet another race, this one to win market share and consumer approval. During a press conference following BlackBerry 10’s introduction, Heins was hesitant to say how he will […]

Verizon Wireless is the only top-tier carrier sharing what for now passes for details about the BlackBerry Z10 and BlackBerry Q10, the forthcoming handsets that BlackBerry—as Research In Motion is now known—unveiled Jan. 30 at a New York City event. AT&T, Sprint and T-Mobile all released statements expressing their support for one or both of […]

Alec Saunders Readying the crowd at the BlackBerry 10 New York City event—which was live streaming to events in Paris, Dubai and beyond—an emcee interviewed Alec Saunders, vice president of developer relations, who has spent the last year keeping developers’ spirits up and their apps trickling into BlackBerry World. The store is launching with more […]

NEW YORK — Research In Motion, in a packed event here and via a video feed streaming to parties around the world, introduced BlackBerry 10, the from-scratch new mobile platform and smartphones that have been two years in the making. But first, CEO Thorsten Heins had an announcement: Research In Motion has officially changed its […]

Research In Motion, after rounds of promises and delays, will introduce the BlackBerry 10 mobile platform and new smartphones at a New York City event Jan. 30. RIM has said that this new, modern platform will see it through the next decade, that its new handsets will be as compelling to consumers as to business […]

RIM’s BlackBerry 10 smartphones are already on the shopping lists of a few Americans, according to a poll of 1,127 adults performed by YouGov and commissioned by mobile app development shop Bite Interactive. Known features of RIM’s upcoming handsets were explained to those being polled, and according to Bite, nearly half the respondents found at […]

Nokia officials, who are hoping that their Windows Phone-based Lumia phones will help the company reverse its falling fortunes, are rolling out enhancements to a music service they first introduced last year. Nokia executives announced Sept. 5—the same day they showed off the Lumia 920 and 820 and a range of speakers and wireless chargers—that […]

Apple is now offering OS 6.1, an update to the operating system that launched with the iPhone 5. The main reason for the update is that it adds Long Term Evolution (LTE) support to 36 additional iPhone carriers worldwide—or now 56 total. While faster browsing speeds are certainly reason enough for an update, Apple threw […]

T-Mobile is looking to upend the mobile market with a strategy it expects its larger rivals won’t copy. But can it be so sure? During T-Mobile parent-company Deutsche Telekom’s Capital Markets Day Dec. 6, T-Mobile CEO John Legere for the first time shared T-Mobile’s plan to offer in-demand smartphones unsubsidized, but with monthly financing plans […]