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Digitiliti is taking a risk just by using the name it has chosen. Typing it, we have to go back most of the time to correct it. A lot of t’s and i’s, close together. Solution: Copy and paste.
Nonetheless, Digitiliti [copied, pasted] is just that: a digital utility box for information management, aimed at mid-market enterprises and SMBs. This is a 5-year-old company that is trying to do an awful lot in one sitting. It also possible that it’s trying to do too much.
A few facts: St. Paul, Minn.-based Digitiliti [copied, pasted] was started in 2005 to do on-line backup and recovery services, so it was an early cloud-service provider. It now claims more than 800 customers and manages over 1 billion files, so there is a following out there. And it has developed a lot more to put into the box.
Its DigiLIBE is the “complete data management” utility that serves as the company’s frontline product. It claims to do, among other things, the following: continuous data protection; offsite archiving; lifecycle management of unstructured data; and operational business intelligence for management and control of end user information.
The “other things” are global deduplication, content indexing, metadata management, data compression, encryption, tiered storage, revision controls, lifecycle policies, workflow management, usage reports, data governance, content search, virtual file and email explorer — and washing machine repairs. Just kidding on the last one.
A couple of analysts consulted by The Station believe that Digitiliti [copied, pasted] think that the company is on the right track, because it has certainly identified the issues to solve and it appears to have features all enterprises need to solve them. But that list of features looks mighty challenging for a company with only 23 employees.
Brian Babineau, senior analyst with Enterprise Strategy Group was one. “They know the problems, now they need to solve one or two of them very well or else they are a Swiss army knife of IT, and Swiss army knives tend to get lost,” he told The Station.
Mark Staimer, president of Dragon Slayer Consulting, agreed but also noted that Digitiliti [copied, pasted] has a set of loyal customers and a lot of files under management. “They appear to be managing quite well up to this point. They do promise a lot, and it’s hard to do all they say they do very well,” Staimer said.
Digitiliti [copied, pasted] EVP Ken Peters told The Station that they get some skepticim at times, but he is confident that his company can deliver what it says it will deliver. “Talk to our customers and find out for yourself,” he said.