Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud

    Oracle Links All of Its SaaS Business Apps to Social Media Platform

    By
    Robert J. Mullins
    -
    October 3, 2012
    Share
    Facebook
    Twitter
    Linkedin

      SAN FRANCISCO—Oracle CEO Larry Ellison introduced his company’s Social Relationship Management Platform at the Oracle OpenWorld conference with the claim that it differs from all competing enterprise social media products in that it is a platform, not just an application.

      Because the social media capabilities are built as a platform, those capabilities are part of the whole range of Oracle software-as-a-service (SaaS) applications for human resources, customer relationship management (CRM), sales, marketing, finance, recruiting and more, Ellison said during his second keynote address the afternoon of Oct. 2 at Oracle OpenWorld in San Francisco.

      “We implemented [social] not at the application layer but at the platform layer. That means every application you build inherits the benefits of social technology,” he said.

      The elements of the Social Relationship Management Platform were detailed earlier in the day in a presentation by Thomas Kurian, executive vice president of Oracle product development, who also revealed an expanded list of SaaS-delivered apps.

      New in social media apps is the Oracle Data and Insight Cloud Service, which aggregates customer-related data from enterprise, social and external sources to integrate it with business applications like CRM. The Oracle Social Sites Cloud Service lets developers create company Websites that run on social media sites including Facebook, Twitter and Google +.

      “We believe that social media can transform how you run a number of business processes because that’s where your customers are,” Kurian said.

      The social media platform monitors comments about a company on social media and engages with customers about their concerns. The platform can also be used by an enterprise internally to engage with employees, he said.

      Ellison said that Oracle developed its Social Relationship Management Platform based on its own research but also through a number of recent acquisitions of companies such as Collective Intellect, Involver and Vitrue.

      Other major enterprise software companies, including Microsoft and SAP have made social media acquisitions of late as they look at the success of social media sites in the consumer world and apply them to the enterprise market. Salesforce.com touted its own enterprise social media offerings at its Dreamforce 2012 user conference just two weeks ago, also in San Francisco. Salesforce would likely take issue with Ellison’s claim that it was only offering a social media application rather than a full-scale platform.

      The growth of enterprise social media is also benefiting other companies such as Gigya, a social media infrastructure services firm, which the social media backbone of a number of Websites.

      Gigya started in 2006 when consumer social media was in its infancy, but CEO Patrick Salyer saw its potential for the enterprise. “We thought the whole Web would become social,” said Salyer.

      When a Website invites a visitor to sign up for a service using Facebook or Twitter, it is actually Gigya behind the scenes providing the functionality to their visitors, Gigya can provide the infrastructure to do that quicker and at a lower cost than if the customer built the service themselves, Salyer said.

      While Gigya isn’t as well known as Salesforce, Oracle and Microsoft in social media, the company stands to benefit as all sorts of companies seek to get into the enterprise social media market, he said.

      Robert J. Mullins
      Robert Mullins is a freelance writer for eWEEK who has covered the technology industry in Silicon Valley for more than a decade. He has written for several tech publications including Network Computing, Information Week, Network World and various TechTarget titles. Mullins also served as a correspondent in the San Francisco Bureau of IDG News Service and, before that, covered technology news for the Silicon Valley/San Jose Business Journal. Back in his home state of Wisconsin, Robert worked as the news director for NPR stations in Milwaukee and LaCrosse in the 1980s.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×