Google has added instant machine translation and new privacy features to the Google Chrome Web browser, both moves that could accelerate adoption of the application that has been steadily gaining market share in the last few months.
Launched to beta March 1, the new polyglot feature recognizes when the language of a Web page a user is viewing is different from his preferred language setting and displays a prompt asking if the user would like the page translated via Google Translate.
Because this tool leverages the existing Translate technology, this is all done on the fly, without plug-ins or browser extensions.
Google Chrome engineer Jay Civelli demonstrated how the translation tool works in this video here.
Translate is a work in progress, so not all of the translations will be clean, crisp and accurate. But as with everything else Google does, Translate is an iterative technology that will Google will advance over time.
This tool joins Chrome’s incognito mode tool, which lets users mask the digital footprints normally left on their computers as they surf the Web. Check out all of Chrome’s privacy features in this video here.
Chrome users in Google’s Chrome beta channel will receive the new machine translation and privacy features automatically, with those on the stable channel seeing the new tools in the coming weeks.
Adding new translation and privacy features won’t hurt either as Google, which passed Apple’s Safari in December, sets its sights on Mozilla Firefox, which fell from 24.4 percent to 24.2 percent and Microsoft Internet Explorer, which slipped from 62.1 percent to 61.6 percent.
Read more about Chrome’s growth on TechMeme here.