Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud
    • IT Management
    • Virtualization

    Google Grows Massive on the Web: Arbor Networks

    By
    Clint Boulton
    -
    October 30, 2010
    Share
    Facebook
    Twitter
    Linkedin

      Google wields some 6.4 percent of all Internet traffic around the world, a finding that should do little to quell concerns by consumer advocates that the search engine has grown too large.

      It’s well known that Google has for years cultivated a 65 percent share of search in the United States, with more overseas.

      But few have tried to quantify the company’s overall footprint on the Web, which includes the snaking tendrils of dozens of Web services such as YouTube, Google Apps and other products.

      Craig Labovitz, chief scientist at traffic-watching security firm Arbor Networks, crunched some numbers and found that Google grabbed more than 1 percent of all Internet traffic share since January.

      Moreover, if Google were an ISP, it would rank as the second largest carrier on the planet. Arbor’s data about Google, rendered in this chart, comes from 110 ISPs who participated in the poll.

      Google enjoys an average 6.4 percent of all Internet traffic, but the number balloons to between 8 percent and 12 percent when Arbor adds estimates of traffic offloaded by Google’s Global Cache deployments and Google edge-peering with consumer networks.

      Google is growing faster than overall Internet volumes, which are already increasing 40 percent to 45 percent each year.

      The Arbor report came a week after Royal Pingdom collected figures from around the Web to show how large a slice of market pie Google has in search, mobile search, search advertising and video media, among other categories.

      “Try surfing the Web without touching a single Google service,” said Royal Pingdom. “It’s impossible.”

      Google hopes to extend its purview online as it seeks to leverage artificial intelligence for serendipitous discovery in the future.

      This experimentation involves tuning Google’s search algorithm to personalize results per individual taste and recommend them to users.

      The inception of such technology will greatly concern privacy advocates who already fear the company collects too much data on its 1 billion searchers and hundreds of million of users of its other Web services.

      Clint Boulton

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×