2Step Back From the Windows
3Innovate or Die
Nadella wants Microsoft to shed its image as a slow-moving, monolithic software maker. “The day I took on my new role I said that our industry does not respect tradition—it only respects innovation,” he said. “I consider the job before us to be bolder and more ambitious than anything we have ever done.”
Microsoft is not going the way of IBM. Instead of turning its focus exclusively to enterprises, the company sees an opportunity for solutions that work just as well in one’s professional and home life. “We will think of every user as a potential ‘dual user’—people who will use technology for their work or school and also deeply use it in their personal digital life,” said Nadella.
5A Cloudy Enterprise Computing Forecast
Microsoft Azure’s business-friendly offerings are key to the company’s aim to become the go-to cloud IT services vendor. “We will transform the return on IT investment by enabling enterprises to combine their existing data centers and our public cloud into one cohesive infrastructure backplane,” stated Nadella. “We will enable our customers to use our Cloud OS to accelerate their businesses and power all of their data and application needs.”
6Faster, More Market-Aware Internal Software Development
Nadella plans to streamline Microsoft’s development practices, improve communication and deliver software that anticipates where the market is going. “Each engineering group will have Data and Applied Science resources that will focus on measurable outcomes for our products and predictive analysis of market trends, which will allow us to innovate more effectively,” said Nadella.
7Scratching the Surface
8Windows Phone’s Future Hinges on Nokia
9Xbox Stays Put
10A Leaner, Meaner Microsoft
11A Kinder, Gentler Microsoft
The indignities of stack ranking and other rigid employee policies that drove away talented coders and innovators are in the past. “I am committed to making Microsoft the best place for smart, curious, ambitious people to do their best work,” said Nadella.