Microsofts Loss Helps Google. Or Does It? | eWeek

Microsofts Loss Helps Google. Or Does It?

Microsofts Loss Helps Google. Or Does It?
Written By
eWEEK EDITORS
eWEEK EDITORS
Sep 17, 2007
2 minute read
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Microsofts Loss Helps Google. Or Does It?

Microsofts Loss Helps Google. Or Does It?

A European courts decision to uphold complaints about Microsofts anti-competitive behavior means customers could end up with more choice in a number of areas, such as servers and security, and opens the door for competitors such as Google. But Google ma


Microsofts Loss Helps Google. Or Does It? – Why the decision helps Google:

2

Why the decision helps Google:


Microsofts Loss Helps Google. Or Does It? – Reason #1

3

Whats bad for my enemy is good for me.


Microsofts Loss Helps Google. Or Does It? – Reason #2

4

I enjoy good relationships with Microsofts rivals in the server market, and their success in the data center could lead to my success on the desktop.


Microsofts Loss Helps Google. Or Does It? – Reason #3

5

Microsofts leadership will be distracted, giving me an opportunity to take strategic bites out of its core markets.


Microsofts Loss Helps Google. Or Does It? – Reason #4

6

Enterprises have a new reason to consider alternatives to Microsoft Office.


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Microsofts Loss Helps Google. Or Does It? – Reason #5

7

Microsoft may actually have to rethink its strategy, which is bent on establishing hegemony, or face the risk of further lawsuits.


Microsofts Loss Helps Google. Or Does It? – Reason #6

8

The decision lends more weight and authority to the argument that Microsoft is a monopoly that is bad for consumers.


Microsofts Loss Helps Google. Or Does It? – Why the decision hurts Google:

9

Why the decision hurts Google:


Microsofts Loss Helps Google. Or Does It? – Reason #1

10

More regulation of IT in general would hurt me too.


Microsofts Loss Helps Google. Or Does It? – Reason #2

11

European regulators will be emboldened by their victory and could decide to put me in their sights.


Microsofts Loss Helps Google. Or Does It? – Reason #3

12

If Microsoft got punished for its surround-and-conquer strategy, I may not be able to get away with it, either.


Microsofts Loss Helps Google. Or Does It? – Reason #4

13

I have played the underdog to Microsofts over-dog image. Now what?


Microsofts Loss Helps Google. Or Does It? – Reason #5

14

With a precedent set in antitrust rule, stricter privacy regulations will be the next big focus for regulators, crimping my ability to collect that search log data I crave to target advertisers.


Microsofts Loss Helps Google. Or Does It? – Reason #6

15

EU litigation against Microsoft represents a general campaign of resistance against U.S. hegemony in information technology.


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