Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management
    • Networking

    Multimap Buy Shores Up Microsoft’s Location Services

    By
    Peter Galli
    -
    December 12, 2007
    Share
    Facebook
    Twitter
    Linkedin

      Microsoft moved to shore up its mapping and location platform services, announcing on Dec. 12 that it has bought Multimap, which it describes as one of the leading online mapping services in the world.

      The software maker, which did not disclose the terms of the deal, intends to use the new Multimap location and mapping technology to complement its existing offerings like Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform.

      Multimap will become part of the Virtual Earth and Search teams in the Online Services Group, and operate as a wholly owned Microsoft subsidiary, the two companies said in a statement.

      Microsoft is also touting the possible integration of this technology into other products and platforms, but declined to give more detail at this time given how early it is in the business planning process.

      To read more about how acquisitions help Microsoft make up lost ground, click here.

      “We are in the initial stages of business planning to determine how this acquisition will play out with existing offerings, including aQuantive. We purchased Multimap to extend the availability of our mapping solutions, and we see this as a tremendous opportunity to improve the value we provide to customers and end users,” Justin Osmer, the senior product manager for Live Search, told eWEEK.

      Multimap provided the balance Microsoft was looking for as it had an established business, a technology platform that could continue to scale the business from day one, as well as a talented team of people who could help Microsoft capitalize on the mapping and search industry opportunity it envisioned, Osmer said.

      Multimap’s Web site says the company delivers more online maps, point-to-point driving directions and geo-spatial searches to more businesses and consumers than any other supplier in Europe, and that its business consists of two parts: the free consumer Web site and mapping business services to more than 1,200 business Web sites across many industries and countries.

      “Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications. Microsoft is in a position to bring even more value to the Multimap service and give people everywhere new, exciting and fun ways to get from point A to point B,” Jeff Kelisky, the CEO of Multimap, said in a statement.

      Microsoft CEO Steve Ballmer expects to buy about 100 companies over the next five years. Click here to read more.

      Microsoft has been using acquisitions as a way to aggressively expand its online services, and has a long history of buying companies and then integrating those technologies into its products.

      The software maker went on a buying spree in the advertising solutions space this year, acquiring AdECN Exchange, an advertising exchange platform company; the French company ScreenTonic and its mobile advertising solution; and aQuantive, a global digital marketing and advertising solutions firm.

      Check out eWEEK.com’s Infrastructure Center for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.

      Avatar
      Peter Galli
      Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.For numerous examples of his writing you can search under his name at the eWEEK Website at www.eweek.com.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×