The Mobile Marketing Association is announcing an updated set of guidelines that govern how advertising is delivered to wireless and mobile devices.
The new guidelines,...
Recent RFID trials are showing mixed results for RFID, with London-based retail leader Marks & Spencer declaring its 42-store test a success and preparing...
Motorola and Sprint Nextel announced Nov. 9 the launching of Motorolas i880, an Integrated Digital Enhanced Network handset wireless phone that will have a...
On Dec. 1 the Federal Drug Administration is expected to lift its stay on its Prescription Drug Marketing Act, which mandates that wholesale pharmaceutical...
Todays launch of the Zune music player has an eerily familiar ring. The fanfare, marketing hype and partnerships are reminiscent of Microsofts launch of...
Cognos, a software company based in Burlington, Mass., that specializes in business intelligence and performance planning, announced in a statement Nov. 13 at the...
Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated...
The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and...