Look up in the sky! Is it a bird? Is it a plane? No, it’s… Grammarly?
That’s right, Grammarly is getting a whole new identity. While the brand’s main product lines will keep their names for now, including the flagship Grammarly writing assistant and the recently acquired Coda collaboration suite, the company itself is being rebranded to match its latest tech acquisition.
Introducing Superhuman
Superhuman is the brainchild of Rahul Vohra, Vivek Sodera, and Conrad Irwin. While their product was already creating quite a buzz with features such as AI enhancements to traditional email, Superhuman’s acquisition by Grammarly seemed like the natural next step for the team.
Vohra, Superhuman’s founder and CEO, explained the move by saying: “Email is the main communication tool for billions of people worldwide and the number-one use case for Grammarly customers. By joining forces with Grammarly, we will invest even more in the core Superhuman experience, as well as create a new way of working where AI agents collaborate across the communication tools that we all use every day.”
Vohra is expected to stay on and continue working with Superhuman, as are many of the company’s top employees. Moreover, the Grammarly platform itself will continue to provide AI-driven writing assistance through tools such as:
- Generative AI: Grammarly has recently implemented generative AI to help users brainstorm ideas, rewrite content, and even create entire drafts based on specific prompts.
- Machine learning: Grammarly learns as it goes. Thanks to machine learning, it actually becomes more intelligent with time.
- Natural language processing (NLP): Grammarly uses NLP to analyze, understand, and process human writing in a comprehensive and meaningful way.
The company’s newest tool, Superhuman Go, is already usable via the Microsoft Edge and Google Chrome browser extensions. Although the tool is currently available at no additional cost for those who already have a Grammarly subscription, it will switch to a subscription model on Feb. 1, 2026.
What is Superhuman Go?
Superhuman Go is the first product released under the new brand name.
Meant as more of a virtual personal assistant than a full-fledged writing partner, Superhuman Go provides specific feedback on your emails, contextual writing assistance, and automated ticket logging. It can even analyze your availability and automatically recommend open dates when you’re scheduling appointments or meetings.
But there’s plenty more in store for Superhuman Go. For starters, the developers behind Superhuman Go plan to add the ability to retrieve data from popular CRM platforms in the near future; data that can then be used to help write better, more accurate emails.
What does this mean for the future of generative AI?
Love it or hate it, generative AI is here to stay. Acquisitions like this will continue to push the boundaries of what can be achieved through technologies such as generative AI, machine learning, and NLP. Grammarly’s rebranding is a testament to their dedication to next-gen AI and other groundbreaking innovations that have yet to be revealed to the general public.
Explore our list of the top eight generative AI companies, which includes both heavy-hitters and lesser-known, emerging prospects.