Leon YeneWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.
AI-powered search engine optimization (SEO) tools are transforming how you can optimize your websites and content. These tools use artificial intelligence to help you with tasks such as keyword research, content optimization, technical SEO, and workflow automation. The best AI SEO platforms provide data-driven insights and real-time recommendations that save you time and help you create more engaging content.
I evaluated the most popular options to compare their features, pros and cons, ease of use, and pricing to help you choose the best option for your business. Here are my picks for the best AI SEO tools for 2025.
- Writesonic: Best for generating competitor insights
- HubSpot Content Hub: Best for inbound marketing
- Semrush: Best for personalized AI recommendations
- Shopify Magic: Best for e-commerce stores
- SE Ranking: Best for site audits and rank tracking
- Frase: Best for creating content briefs and outlines
Feautred Partners
Best AI SEO tools comparison
This comparison table shows a snapshot of the best AI SEO tools, highlighting their use cases, key features, and pricing.
| Best for / Use case | Key AI features | Free plan | Starting price (billed annually) | |
|---|---|---|---|---|
| Writesonic | Generating competitor insights | GPT-3.5/4, keyword optimization, brand voice | Yes | $16 per month |
| HubSpot Content Hub | Inbound marketing | AI content generation, HubSpot integration | Yes | $9 per user, per month |
| Semrush | Personalized recommendations | AI-driven recommendations, competitor analysis, and content gap insights | Limited free trial | $117.33 per month |
| Shopify Magic | E-commerce stores | AI product copy, SEO optimization | Limited free trial | $19 per month |
| SE Ranking | Site audits and rank tracking | AI-powered audits, rank tracking | No | $52 per month |
| Frase | Creating content briefs and outlines | SERP analysis, AI content briefs | Limited free trial | $38.25 per month |
Overall, I picked Writesonic as the top AI SEO tool for its robust core features and ease of use. Continue reading to learn more about each platform’s use case, pricing, and key features, or skip ahead to see my scoring logic.
TABLE OF CONTENTS
Writesonic
Best for generating competitor insights
Overall rating: 4.4/5
- Core features: 4.7/5
- Integrations: 4.8/5
- Cost: 2.8/5
- Ease of use: 5/5
Writesonic is a generative AI writing platform that utilizes AI to assist you in creating high-quality, SEO-optimized content. Its AI agents integrate with tools like Ahrefs, Semrush, and Search Console to automate your SEO workflows and optimize content for both Google and AI-powered search engines like ChatGPT. Additionally, its AI article writer combines deep web analysis, live competitor data, and strategic internal linking to help you build content that ranks.
Product design
Writesonic uses a split-screen design with an SEO optimization panel on the left and the main document editor on the right. This setup allows you to write content and monitor SEO performance in real time. In my experience, using the platform was smooth, even as a beginner, because the AI tools were easy to find and the interface was intuitive to navigate.
Why I picked Writesonic
I recommend Writesonic if you’re looking for an AI SEO platform that excels in generating competitor insights. The platform combines AI and deep web analysis to help you generate content based on top-competitor pages, trending topics, backlink opportunities, and more. Writesonic can also produce a wide range of content, from blog posts, product descriptions, ad copy, to landing pages that you can personalize for your marketing goals.
Pros and cons
| Pros | Cons |
|---|---|
| Clean and user-friendly interface | Limited free version |
| Rapid generation of high-quality, SEO-optimized content | Limited customization for technical topics |
Pricing
- Free: One site audit up to 100 pages
- Basic: $16 per month, billed annually; $20 per month
- Lite: $39 per month, billed annually; $49 per month
- Standard: $79 per month, billed annually; $99 per month
- Professional: $199 per month, billed annually; $249 per month
- Advanced: $399 per month, billed annually; $499 per month
- Enterprise: Starts at $1,499 per month, billed annually
Features
- AI article writer
- Live competitor data integration
- Real-time editing and feedback
- Integration with content management systems (CMS)
HubSpot Content Hub
Best for inbound marketing
Overall rating: 4.3/5
- Core features: 3.5/5
- Integrations: 5/5
- Cost: 3.8/5
- Ease of use: 5/5
HubSpot Content Hub is an all-in-one content marketing platform that helps simplify the creation, management, and optimization of content across multiple channels. One of its most popular SEO features is its built-in recommendations, which help you optimize your website pages and blog posts to rank higher in search results. Additionally, tools like A/B testing, content remixing, brand voice, and AI blog writers help you create more engaging and personalized content for your audience.
Product design
HubSpot is widely considered one of the easiest and most intuitive CMS platforms out there, which makes it a great choice for users who are largely unfamiliar with such software. Unlike traditional CMS tools, Content Hub goes beyond basic website management by giving you access to features that let you create, repurpose, and optimize different types of content. In addition to being user-friendly, the platform also includes a robust knowledge base to help you get up to speed.
Why I picked HubSpot Content Hub
HubSpot is an excellent option for individual users and teams looking for an AI SEO tool designed for inbound marketing. The platform combines powerful SEO capabilities with advanced content creation tools like an AI blog writer and a content remixing feature. It also offers a free plan that lets you build landing pages, set up websites, and use basic SEO tools to improve visibility.
Additionally, because it’s fully integrated into the HubSpot ecosystem, you’ll have access to a wide array of free tools to help manage not only your content but also your marketing, sales, and customer service workflows.
Pros and cons
| Pros | Cons |
|---|---|
| Unified platform for multi-format content creation, management, and optimization | Premium upgrades can be costly |
| Relatively easy to set up and use | No live support for free users |
Pricing
- Free: Up to two users
- Starter: Starts at $9 per user, per month, billed annually
- Professional: Starts at $450 per month for three users, billed annually
- Enterprise: Starts at $1,500 per month for five users, billed annually
Features
- Content remix
- AI blog writer
- Brand voice
- Wealth of free tools and templates
Semrush
Best for personalized recommendations
Overall rating: 3.9/5
- Core features: 4.5/5
- Integrations: 4.7/5
- Cost: 1.3/5
- Ease of use: 4.5/5
Semrush is a popular AI-powered marketing platform built to help you strengthen your online presence across multiple channels. It includes a wide range of toolkits covering SEO, content marketing, social media, advertising, and competitive research — all accessible from a single dashboard.
The platform helps you audit on-page SEO and improve performance by offering deeper insights into what’s working and what isn’t, which in turn boosts lead generation. Additionally, its AI tools enhance your content strategy and simplify workflows.
Product design
Semrush features a clean, data-focused interface that puts key metrics and actions front and center. It’s also great at making SEO data understandable, displaying search volume, keyword difficulty, and optimization recommendations in an easy-to-scan format. I found it smooth to use overall. Even as a beginner, the design made it easy to explore everything the platform had to offer.
Why I picked Semrush
I chose Semrush because it’s perfect for users who want personalized SEO recommendations powered by AI. With tools like the Semrush Content Toolkit and Semrush Copilot, you’ll get keyword suggestions and content improvements based on real-time performance data. You can also analyze your website, competitors, and market trends — so your content stays aligned with what your audience is looking for.
Pros and cons
| Pros | Cons |
|---|---|
| Robust competitive intelligence and research features | Higher price point than many competitors |
| Built-in content marketing toolkit | Steep learning curve due to extensive customizations |
Pricing
- Pro: $117.33 per month, billed annually; $139.95 per month
- Guru: $208.33 per month, billed annually; $208.33 per month
- Business: $416.66 per month, billed annually; $499.95 per month
Features
- AI-powered recommendations
- Comprehensive SEO toolkit
- Content creation and optimization tools
- Competitive analysis
Shopify Magic
Best for e-commerce stores
Overall rating: 3.5/5
- Core features: 3.2/5
- Integrations: 5/5
- Cost: 3.8/5
- Ease of use: 5/5
Shopify Magic is a suite of free AI-powered tools that are built directly into Shopify’s products and workflows to make it easier for you to start and grow your online store. These tools combine Shopify’s capabilities with the latest AI technology to help you create personalized, relevant and optimized content across your e-commerce workflows. Shopify Magic includes AI features like text generation, commerce assistance, media editing tools, and more.
Product design
Shopify Magic comes with a variety of built-in AI tools that use advanced language models and Shopify’s proprietary data to automate tasks like generating product descriptions, optimizing meta tags, creating marketing emails, and even handling support. It works well on both desktop and mobile, and the design is clean, modern, and beginner-friendly.
Why I picked Shopify Magic
I recommend Shopify Magic if you’re running — or planning to run — an online store and want an AI SEO tool that automates the heavy lifting. The platform helps you attract more customers by instantly generating SEO-optimized product descriptions from within your admin dashboard. You can also tap into extra tools like a commerce assistant to help brainstorm ideas, a media editor to enhance images, and AI-driven spending projections per customer.
Pros and cons
| Pros | Cons |
|---|---|
| Instantly generates SEO-optimized, engaging product descriptions | Learning curve for new users exploring advanced features |
| Consistent tone and style across the catalog | Only available across Shopify plans |
Pricing
- Shopify Basic: $19 per month, billed annually; $25 per month
- Shopify Grow: $49 per month, billed annually; $65 per month
- Shopify Advanced: $299 per month, billed annually; $399 per month
- Shopify Plus: $2,300 per month, billed annually, on a three-year term
Features
- AI-generated product descriptions
- Meta tag and title optimization
- Image and media generation
- Built on Shopify’s robust security architecture
SE Ranking
Best for site audits and rank tracking
Overall rating: 3.2/5
- Core features: 3.9/5
- Integrations: 3.2/5
- Cost: 1/5
- Ease of use: 4.5/5
SE Ranking is a leading SEO platform that helps agencies, in-house teams, and individual users boost their online visibility through a combination of sophisticated features and unique datasets. It stands out in advanced rank tracking, allowing you to monitor your website’s ranking for specific keywords across various search engines, locations, and devices. You can also track backlinks and assess the quality of your content with SE Ranking’s robust monitoring tool.
Product design
SE Ranking uses advanced AI, machine learning techniques, and massive datasets to deliver actionable insights and support you at every stage of the SEO process. Its site audit interface features a clean, easy-to-read dashboard that makes important metrics simple to understand. The platform is built around technical site auditing with clear categories for issues and severity levels, making it a powerful tool for site audits and rank tracking.
Why I picked SE Ranking
SE Ranking stands out as the top choice for site audits and rank tracking due to its depth, speed, and flexibility. You can audit up to 2 million pages per project and evaluate over 100 metrics, including Core Web Vitals, HTTP status codes, link attributes, and robots meta tags. Its AI-powered rank tracking also gives you daily updates on keyword positions across major search engines, whether local, national, or global.
Pros and cons
| Pros | Cons |
|---|---|
| Robust keyword research and rank tracking | Navigation may be less intuitive for some users |
| User-friendly dashboards and visual reporting | Some advanced features require additional credits |
Pricing
- Essential: $52 per month, billed annually; $65 per month
- Pro: $95.20 per month, billed annually; $119 per month
- Business: $207.20 per month, billed annually; $259 per month
- Add-on: Starts at $5.20 per month, billed annually
Features
- AI-powered website audit
- Advanced rank tracking
- JavaScript rendering capability
- Competitor site audits
Frase
Best for creating content briefs and outlines
Overall rating: 3.1/5
- Core features: 3.7/5
- Integrations: 3.5/5
- Cost: 1/5
- Ease of use: 4/5
Frase is an all-in-one SEO and content intelligence platform that helps you simplify your content creation process. The platform is used by more than 30,000 users, including agencies, in-house teams, and individual content creators. Frase particularly stands out in building data-backed content briefs pulled from top-performing pages, providing you with recommended headings, keyword suggestions, and competitor coverage to optimize your content.
Product design
Frase features a clean and minimalist design that helps you focus on your workspace and easily move through the tools in the right panel. It shows SEO research results, related search queries, and content structure suggestions, giving you added context for the article or text you’re creating. Frase’s interface also makes it easy to track your progress and get clear feedback without having to switch to another tab.
Why I picked Frase
I chose Frase as one of the best AI SEO tools because it enables writers and content creators to produce briefs and outlines more efficiently. It automates the research-heavy tasks of analyzing top-ranking pages and generating their key headlines, topics, and questions. By using Frase, you can save hours of manual work, ensure that your content is always relevant to your audience, and reuse templates and workflows you can share with your team.
Pros and cons
| Pros | Cons |
|---|---|
| Fast, AI-driven creation of detailed content briefs and outlines | Limited language support |
| All-in-one tool for research, writing, and SEO optimization | Add-ons can get expensive |
Pricing
- Starter: $45 per month; $459 per year
- Professional: $115 per month; $1,173 per year
- Enterprise: Custom pricing
Features
- AI-powered content briefs
- Centralized content workspace
- Team collaboration and project management
- Robust CMS integration
How I evaluated AI SEO tools
To find the best AI SEO tools, I assessed each tool across four key categories: core features, integrations, cost, and ease of use. From there, I broke each category into weighted subcriteria and assigned an overall score out of five to determine the winner for each category.
- Core features (35%): This category covered essential SEO capabilities powered by artificial intelligence, including content creation, on-page optimization, automated audits, keyword research, and competitor analysis.
Criteria winner: Writesonic
- Integrations (25%): I assessed how well each tool fits into existing marketing stacks by considering platform integrations, availability of APIs, and data export options.
Criteria winners: HubSpot Content Assistant and Shopify Magic
- Cost (20%): I considered each tool’s affordability in terms of its starting price and whether it offers a free forever plan or a free trial.
Criteria winners: HubSpot Content Hub
- Ease of use (20%): For ease of use, I observed how simple it is to set up the tool and navigate the features. I also considered how clean and user-friendly the interface is, especially for beginners.
Criteria winners: Writesonic and HubSpot Content Hub
Bottom line: The best AI SEO tools
The best AI SEO tools offer a balance of content creation features, on-page optimization, competitor analysis, and seamless integrations to other applications. These tools should also be easy to use and implement, enabling teams to adopt them quickly and become productive in a short amount of time.
By carefully weighing different factors and your needs, you can select the best AI SEO solutions to simplify your workflows and increase revenue. Before choosing the right tool for your business, sign up for a free plan or trial to test if the platform suits your needs and preferences.
Read our guide to generative AI tools to know more about leading apps for producing text, audio, images, and 3D models.