Rob Enderle

Apple and Microsoft were both birthed by the creation of the PC. Apple first, and then Microsoft, and the two firms were then known as the “Pirates Of Silicon Valley” even though Microsoft was up in Seattle. Apple has primarily remained a hardware company, shifting impressively to consumer devices, and their most potent product is […]

We have a ton of change going on in the laptop market right now. New technology from Apple, AMD, Qualcomm, Intel are creating new opportunities for design creativity, and each of the vendors are putting their spin on the result. For many of us coming out of the pandemic, we are working very differently as […]

I’ve been playing around a lot with the Third Generation Amazon Echo Show 10, and it hit me earlier today that this form factor might be an ideal starting platform for the next-generation Desktop PC. What makes this generation of Echo different is that it has a 10 inch screen that attempts to follow you […]

In the world of microprocessors, there is a battle going on: who will be the King of Process Technology? The outcome of that battle will largely depend upon who can produce parts that generate the best performance per watt and how small of a device you can place the resulting chip into. Intel, once a […]

Next month, Amazon will launch its first PC-like product with a version of the Amazon Fire tablet bundled with a keyboard; it includes one-year of Microsoft Office 365 use.  At a price well below $300, this product provides an interesting alternative to offerings like the iPad Pro and Surface Go, both of which are more […]

The Surface line of products is fascinating because it was created to fight a threat that mainly didn’t materialize. Granted, that may have been because Surface showed up, but the iPad threat it was designed to fight pretty much petered out early last decade. The iPad is getting stronger, but so is Surface, and without […]

NVIDIA held its virtual GTC conference, and it was particularly fascinating. One session hit me where I live, though. It was by Kathryn Brillhart, Director of Virtual Production, Entertainment Technology Center, USC Cinematic Arts. She talked about how using large LED walls, NVIDIA’s Omniverse technology, and a ton of creativity created better, faster and cheaper […]

All around us, we are seeing a war of what was, versus what we are becoming. This battle isn’t new; every age has those that hang onto the past and attempt to block progress to the future. Slavery, women’s right to vote, minority voting, electric cars for gas cars, freedom of religion and even freedom […]

As I wrote last September, the Microsoft Duo is a very different smartphone. I tend to think of it now as more of a smartbook. There have been several times I’ve tried to stop using it and go back to a more common smartphone design only to come back to the Duo because I miss […]

There are a handful of companies that I know very well. Intel is one of them, and, for some time, their biggest problem was a culture that I wouldn’t wish on my worst enemy. For instance, when I interviewed there, I turned the interviewing manager in for abuse. (I have extraordinarily little tolerance for abusive […]

One of the most iconic advertising campaigns in the 2000s was the Apple Mac vs. PC campaign.  It was a campaign that stood largely unopposed and made fun of Bill Gates and the PC platform, doing substantial damage to the dominant personal productivity platform’s perceptions. At the time, I wondered why Steve Ballmer, who ran […]

Keynote talks come and go, and often they are more misguided sales pitches than actual keynote talks. That wasn’t the case at Microsoft Ignite this year, when CEO Satya Nadella spoke about a more significant change (it’s worth watching) in 30 minutes than most others talk about over several years of keynotes. He spoke about […]