Rob Enderle

I’m writing this from the annual Qualcomm media and analyst event in lovely Maui, Hawaii. One of the reasons the event is being held in Hawaii is that this state is apparently the most aggressive in rolling out this technology. According to Qualcomm. the U.S. is currently ahead in 5G with millimeter wave deployment; Verizon […]

As we talk about enabling and driving innovation, the recent announcement of the Tesla Truck showcases that there is one huge, glaring problem we continue to fail to recognize: People don’t like change. This seems to get worse as we age. There is a path to doing innovation right, which Apple demonstrated with the iPhone; […]

I’ve been attending a lot of briefings on sustainability, diversity and security, and one consistent problem I’m seeing is that the technology companies are getting all three wrong. For issues like this, in the current age, they shouldn’t be competing in these areas but instead cooperating. Let me walk you through what I mean. Sustainability […]

One of the most interesting initiatives for those of us who are extremely mobile was the “Always Connected PC” initiative that was a joint project between Microsoft and Qualcomm. The first generation of the products from several OEMs was strong on battery life and connectivity, but the products were painfully slow. The second generation addressed […]

This month I was at an event held by BlackBerry in the New York Stock Exchange. The opening session was between John Chen, one of my favorite CEOs, and Bryan Moynihan, CEO of Bank of America. BlackBerry had recently completed–in record time, I should add–the acquisition of Cylance, and it was clear that BofA loved […]

Earlier this week, the Cutter Consortium released an in-depth AI review reporting that most companies were deploying AI badly. Like any new—or potentially amazing new—tool, few people initially know how to use it effectively, and most are oversold on capabilities that may not be achievable with the current generation of technology. What is needed is […]

I’ve been eagerly awaiting the arrival of my Lenovo ThinkPad X1 Carbon laptop for months. The reason is this is the laptop where they finally got the carbon fiber cover to look like carbon fiber. I’m a car guy, and what is the good of carbon fiber if you paint over it? Lenovo did a […]

Microsoft Surface seemed to start much like the Microsoft Xbox did: as a response to a threat that never emerged. For the Xbox, its reason for being was a concern that Sony was going to turn the PlayStation into a powerful PC alternative, but Sony never did that. Surface came in response to the concern […]

This week I traveled to San Diego to meet with Qualcomm, and they had an impressive showing of their near term wireless advantages. One of the points the company made was that it has a substantial advantage because it makes both the radio and the modem for solutions, so the result is far more optimized […]

It has been a while since any PC OEM has created what I think is full-on halo product in the business space. A halo product is one that sets a high bar and is a showcase of what a company can do. These products tend to be technological powerhouses, and few of us mortals ever […]

Mobile workstations often have been an oxymoron. If you wanted real workstation performance, then you tended to end up with a monster of a desktop computer with a handle, and if you wanted mobility, you sacrificed a ton of performance. As components got smaller, the ability to decrease the size and weight of the thing […]

SAN FRANCISCO—I attended the Wi-Fi 6 Pro rollout from Qualcomm Aug. 27 here (I travel way too much). For those of us who do a lot of large events, have a lot of IoT devices at home or work, and suffer through poor Wi-Fi, Wi-Fi 6 promises to be a godsend. This is because Wi-Fi […]