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    • Storage Station

    New Video Storage Report Projects Trends Out to 2015

    By
    Chris Preimesberger
    -
    March 30, 2010
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      Tom Coughlin of Coughlin Associates is one of The Station’s go-to storage analysts. He’s well-informed, been around along while to see the big picture, and always has something newsy to contribute to the conversation.

      Coughlin’s annual report on digital storage in media and entertainment is no doubt a document that is of interest to a lot of IT managers. His latest, the 147-page “2010 Digital Storage for Media and Entertainment,” came out this week. The report offers in-depth analysis of the role of digital storage in all aspects of professional media and entertainment.

      In his report, Coughlin projects digital storage demand for content capture, post production, content distribution and content archiving for the next five years.

      Highlights include:

      • Between 2009 and 2015, Coughlin predicts that the media and entertainment industry will see about a 10X increase in the required digital storage capacity and about a 12X growth in storage capacity shipments per year (from 4,094 PB to 47,291 PB).

      • Total revenue for media and entertainment storage systems will increase about 2.1X from 2009 through 2015 ($3.0 B to $6.2 B).

      • Coughlin estimates that in 2009, about 86 percent of the total storage media shipped for all the digital entertainment content segments was tape, with about 10 percent HDD, 4 percent optical and 0.3 percent flash memory (mostly in digital cameras and some media distribution servers).

      • By 2015, tape units will decline slightly to 83 percent, HDDs increase to about 14 percent, optical decline to 2 percent and flash doubling in percentage to 0.6 percent.

      • Total revenue for storage media will increase about 4X from 2009 through 2015 ($415 M to $1,642 M).

      The Station knows that there is great interest in digital video storage. Did you know, for example, that the new DreamWorks 3D movie, “How to Train Your Dragon,” comprises a whopping 100TB of capacity, basically requiring its own data center?

      If you’re interested in purchasing the full report, go here or email Coughlin at this address.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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