2Make Smarter Spending Decisions
3Use Historical Data to Inform Action
4Eliminate Information Silos
Uncovering opportunities to innovate across a business requires an integrated view. This means synthesizing insights from multiple data sources. By combining data from operational and financial systems across the business, CIOs can identify important correlations, such as the true cost of providing a business service.
5Deepen Relationships Across the C-Suite
6Proactively Partner With the CEO, CMO or CSO
Identify an opportunity to work with another C-level executive (such the chief marketing officer or the chief security officer) to demonstrate the value the IT organization provides. By spending time with leaders across the company to understand the company’s broader strategic objectives and offer technology support for these goals, the CIO can drive lasting results across departments.
7Embrace a Data Strategy for IT
8Hire for Analytics Skills
Analytics skills are in high demand across the enterprise due to a massive influx of data and the availability of less expensive and more powerful technology to sift through complex data sets. Organizations with fully developed analytics teams will continue to be the top performers in the years to come.
9Champion Creativity Within IT
10Develop Ongoing Marketing Collateral for IT
Stay accountable to other departments by clearly marketing IT services and successes through a variety of internal and external activities. Consider sharing monthly reports across the enterprise to outline IT’s progress, challenges and opportunities. Contribute to the thought leadership conversation by volunteering to give a presentation or develop articles or a newsletter.
11Speak Directly to Your Audience
While increasing marketing efforts is important, it’s also crucial to communicate with end users in clear, non-technical terms. Eliminate jargon to ensure internal and external partners are all on the same page. Use customer-oriented metrics like end-user satisfaction to communicate how IT has been delivering value to employees.