Meta is cranking up the volume on AI creativity. The company has rolled out Vibes, its short-form, AI-generated video feed, to users across Europe, expanding the reach of its Meta AI app.
According to a Meta announcement, the update brings together the company’s assistant, creative tools, and AI glasses, positioning Vibes as a “social and collaborative creation experience” where people can “do more, share more, and express themselves in new ways.”
From experiment to expansion
Vibes first debuted in the US earlier this year as a testbed for AI-driven creativity, blending social media dynamics with generative tools. The feed quickly became a showcase for short, remixable videos made from text prompts, part art experiment, part playground for Meta’s growing AI ecosystem.
Its arrival in Europe shows a larger ambition to make generative media a mainstream social format. Meta says the move extends its vision of turning the Meta AI app into a global hub for “creative expression and fun,” while giving millions of new users access to the same tools that helped Vibes take off in its pilot phase.
A dive into the Vibes
At its core, Vibes is a dedicated feed inside the Meta AI app built for creation, not consumption.
Users can generate short videos from simple text prompts or jump into collaborative remixes. They can tweak visuals, layer music, or re-style clips made by others. It’s a space designed for play, where imagination moves as fast as the scroll.
The experience feels less like posting and more like participating. Every video on the feed can be reinterpreted, turned inside out, and shared again. From there, content can travel easily beyond the app, cross-posted directly to Instagram or Facebook Stories and Reels, turning Vibes into both a creative lab and a launchpad for wider audiences.
One app to create it all
The new Meta AI app consolidates everything the company has been building — creativity, conversation, and control — into a single, streamlined hub. Users can chat with Meta AI for inspiration, generate or animate images from text, and edit photos using fast and familiar tools. The goal is to move from idea to creation without ever leaving the app.
Meta says the redesign makes AI feel integrated rather than experimental. The assistant sits alongside the same media tools that power image generation and animation, turning the app into a space for both productivity and play, where imagination and execution happen side by side.
The app also serves as a control center for Meta’s AI glasses, allowing users to import, enhance, and share what they capture hands-free. It’s a small but telling step toward blending Meta’s hardware and software into one continuous creative ecosystem.
A new era for creative expression
With more than 20 billion images already created using its AI tools, Meta says this is a “new era for creative expression” that brings entertainment, experimentation, and social connection together on a single platform.
Vibes sits at the center of that shift. By pairing generative tech with social design, it turns making into a collaborative reflex. The European rollout serves as both expansion and a demonstration of intent. As Vibes reaches more markets, Meta is charting a social future built on imagination and participation.
OpenAI is also expanding access to its video tools, introducing the latest version of Sora to Android following its iOS debut.