Rob Enderle

NVIDIA has a history of thinking out of the box. For instance, the company recognized that autonomous driving technology would not only be one of the most powerful future markets but that variants of it could be applied to robotics, drones and ever-broader artificial-intelligence types of projects and products. What they did is look at […]

AMD has been extremely competitive with desktop computers but, up until recently, they were the low cost, low performance, low battery life competitor to Intel for laptops. That changed with AMD’s latest processors and the Lenovo IdeaPad Slim 7 with AMD is a showcase of how it can provide more performance for less cost. I’ve […]

We are on the fast track, thanks to the COVID-19 pandemic, for more cloud-based PC solutions. IT shops are experiencing huge problems supporting remote workers, already underfunded schools are in crisis mode for the same reason with teachers complaining they aren’t tech support, and users are anything but happy in both groups.  The obvious solution […]

Microsoft’s last major attempt to pivot a market belonging to someone else was with the Zune, which attempted to redefine the iPod segment into something with video and where music sharing was legal. It failed, and it was embarrassingly followed by the iPhone, which showcased what Microsoft should have built instead.  Microsoft’s new Surface Duo […]

The HP c640 Chromebook and Lenovo Flex 5G can be considered transitional products as we move from our current model of desktop computing to the eventual model of cloud computing that is our projected future. Both products are advanced models, taking into account the learnings from the last three to five years on both Google’s […]

AMD is a market darling at the moment, and Intel is in the doghouse primarily because it was unable to execute on an advanced manufacturing process that AMD was able to sort. Intel remains both the more powerful and the more profitable company, but its valuation has taken a pounding as a result. AMD’s advantage […]

I live on a desktop computer. I have something like 10 laptops I don’t even look at because my travel mostly consists of walking from my bedroom to my office. Laptops are designed for a world many of us don’t live in anymore. That world was very different, one where travel was frequent, where meetings […]

To say I’m a fan of the AMD Threadripper product would be an understatement. I live for moments when vendors push the envelope and do something that is both awesome and incredibly risky. When you are AMD and have primarily lived in the shadow of a much larger and more powerful vendor, it becomes easy […]

Back when I was working on my first degree in merchandising–yes I have a degree in merchandising–one of the stories told to emphasize good marketing was of the young boy and the chocolate rabbit. It goes like this: The boy goes into a chocolate store and orders a male chocolate bunny. The store owner looks […]

I have a list of folks that I enjoy the hell out of talking with, and this pandemic has made it very hard to stay in touch. High on that list is Jeff Clarke, the COO and Vice-Chairman of Dell Technologies. The guy has a ton of heart, seems to grasp the vast complexity of […]

This week Apple announced it wanted a divorce from Intel, and this could be a really good thing for Intel. Apple has a powerful brand, and for close to two decades, Intel executives tried to get Apple to shift to Intel technology. Finally, in the early 2000s, they were successful. But Intel Chairman and CEO […]

This week Qualcomm released its RB5 robotics platform, and what makes it unique is the 5G element, which changes the game for how future intelligent business and consumer automated products will evolve.  Even though we talk about the cloud a lot, we haven’t fundamentally shifted how we develop most products. Outside of digital assistants, the […]