Despite the recent massive shift to digital commerce, many marketers are still dealing with obstacles to implementing real-time, data-driven marketing strategies, processes, and campaigns.
Those...
Looker and Tableau are two premier business intelligence and data analytics applications. Both deliver a remarkable array of powerful features and capabilities, including strong data...
A successful customer experience (CX) strategy depends on a brand’s ability to deliver a seamless customer journey across all their touchpoints. But the average...
Data modeling comprises the methodologies of creating data representations for data visualization, which allows users to better understand the global values and associations that...
Modern marketers are presented with a vast amount of data that requires careful analysis to identify new trends and offer the best customer service....
At the core of digital transformation lies data democratization, the practice of making data accessible throughout all departments of a business, not simply the...
The e-commerce platform Shopify has successfully leveraged machine learning through a methodological, five step strategy. Below we'll examine each step and detail how it’s...
Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated...
The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and...