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Empower Your Team to Maximize the Value of Your Data

With the amount and variety of data increasing in the cloud, almost every business decision can (and should) be rooted in data. Data-driven decision making can have a significant impact across various business functions. But in the cloud, businesses often face the question, “How do we effectively discover, access, trust, and analyze mass data sets?” […]

Top Priorities for Marketing Success During the 2023 Recession (Part Two)

Read Part One here. As we get further into 2023, predictions for the upcoming year are at fever pitch. Will there be a recession? Will it result in a soft landing, as some economists predict? It’s an uncertain time for many industries but especially for marketers, whose departments usually experience some of the first and deepest cuts. […]

Top Priorities for Marketing Success During the 2023 Recession (Part One)

2022 was certainly a year for the books. Marketers have faced unprecedented challenges following a global pandemic and rapid digitalization, including a switch to hybrid work and transition challenges posed by employee turnover during the Great Resignation. New market trends also necessitated a fundamental shift in the way we work, engage our buyers, and connect […]

Omnichannel Marketing Ultimate Guide

Omnichannel Marketing Ultimate Guide  Nikita was fascinated with the newly launched products of a skincare brand at the neighborhood mall but ended up purchasing them from the brand’s website. Alex, meanwhile, checked out a shoe brand’s website, but later found the right size on the brand’s mobile app. What’s happening here? It’s omnichannel marketing at work. […]

4 Editorial Calendar Templates to Streamline Publishing

An editorial calendar provides you and your team with a clear and easy-to-follow plan for content publishing. What requires a concerted effort in the beginning can have a long-lasting impact as you can better navigate changing circumstances and new input with a robust schedule in place. We’ve rounded up the four best free editorial calendar […]

Dark Matter of Work: The Cost of Work Complexities in Marketing

As the looming recession approaches and mass layoffs continue, your organization’s efficiency is under more and more scrutiny. And as the way we work continues to evolve and become more complex, your efficiency begins to suffer. Over the past few years, modern work complexities have been eating away at your bottom line through an invisible yet powerful […]

Broadcom + VMware: The Future of Enterprise IT is Multi-Cloud

Since Broadcom announced its agreement to acquire VMware in late May, I have frequently been asked what our plans are for VMware’s business following transaction close. It’s an important question and one that I continue to consider as we progress through the regulatory review process. Having recently returned from visiting with our customers across the […]

How Rotten Robbie got rid of the rot in its network

When electronic payments fail, you’re not in business. That’s why this retailer upgraded its fragmented, obsolete network to a secure, scalable software-defined solution. No connectivity = no sale In the world of convenience retail, margins are thin and competition is fierce. As an independent chain of fueling stations and convenience stores in Northern California, Rotten […]

Three Things CIOs Must Know to Optimize the New World of Hybrid Work

Hybrid work has swiftly ushered several changes to the modern workplace in the past two years. From office optional working to serial laptop lifestyles, enterprises have needed to significantly expand employee support from their data centers and cloud deployments. The installation of additional collaboration tools, as well as employee enablement software and programs, has put […]

Key Technologies for Powering Visual Computing Workflows From Anywhere

Today, designers, artists, engineers and data scientists are facing new challenges when it comes to working remotely. The demand is rising for high-quality digital content, products, and virtual experiences — and teams must complete these projects while meeting tight deadlines, even when working from home. Creating a hybrid work environment starts with delivering a much […]